​10 Free Instagram Analytic Tools for Better Performance

How to find out the geography of your followers? How to calculate the best time for posting? Where can I see the involvement of individual posts and the dynamics of the growth of followers?

If you do not know the answer to these questions, then you have not heard about the services for analytics Instagram accounts.

Now it is impossible to keep an Instagram account without analytics and statistics, otherwise, it becomes like finding a needle in a haystack where the needle is your CA and the hay is other users of the social network.

The vast majority of these tools are paid. But to learn at least something free, I will share some useful things in this post.

In this article, we have collected the most convenient services for analyzing statistics and described the features of each.

Instagram Insights is an internal Instagram stat that is only available for business profiles. You won’t find much information there, but it’s enough to quickly analyze your account.

The Instagram Insights tool gives you all the basic statistics you need to analyze and adjust your strategy so you can reach the right audience on Instagram – and get the results you want. If you do not have the time or resources to try additional tools, or if you are not sure that Instagram is the right channel for your marketing strategy, first use Instagram Insights.

Once you’ve set up your Instagram Business Profile, you’ll have access to the free analytics you need anyway.

Instagram offers statistics for the following metrics:

-Actions are account interactions, reach, and impressions.

-Content – statistics on posts and stories.

-Audience – information about the number of followers, their geography, age, and gender.

You can also see what times and days of the week your followers most actively use Instagram.

One of the management and analysis platforms for Instagram is iconosquare, formerly known as Statigram. This tool provides a control panel for all Instagram activities, reads the thread of posts and tracks interactions and comments. This allows users to track their number of followers daily, identify their main fans and be aware of their growth and loss.

With the tool, you can also analyze your publications, compare the oldest ones with the most recent ones and also identify the most effective hashtags and the best moments to publish. It also allows you to check the performance of campaigns or hashtags related to your brand. With the search function for your competitors’ labels or profiles, iconosquare allows you to take a look at the activities of your main rivals in the market.

New customers can register for free on the web for a trial period of 14 days. Once finished, users should opt for one of the available payment options.

Most important features:

-Available as app

-Competition monitoring

-Function to schedule the publication of content

-Hashtags tracking

-Indications on the best hours to publish

Squarelovin is a platform that facilitates the organization of user-generated content and, additionally, represents a very good free analysis tool for Instagram. With Squarelovin, users get a clear view of their community of followers, the growth of their account and the performance of their publications. This tool measures user engagement and analyzes in detail the performance of all publications, as well as individual photos and videos. Similar optimization options open with the results as in other applications: you will be able to recognize the best time to publish and identify the filter and the ideal hashtags. Squarelovin analyzes the complete account history and pays special attention to the best posts.

Most important features:

-Content Healing

-Analysis of the use of filters

-Instagram monthly analysis

-Indications about the best time of publication

-Copyright Administration

Click and go to: Squarelovin

 

With Keyhole you can monitor both your Instagram account and your hashtags. The service compiles clear graphics about publications and user participation, in addition to displaying the publications and labels that have been most successful. Keyhole provides automatic reports, competition monitoring, influencers findings and demographic statistics of Instagram followers. Keyhole also suggests to the user what the best time to publish is. All statistics are delivered in real-time. The service is offered at different rates and users can enjoy a free trial period.

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Most important features:

-Influencer Marketing

-Indications on the best time to publish

-Competition monitoring

-Step by step guide by phone

Click and go to: Keyhole 

Crowdfire is one of the few tools to help you get subscribers with minimal effort. The tool allows you to track the subscriptions of your competitors, which often consist of your target audience, which you also want to reach.

Research shows that about 30% of the people you subscribe to are responding to you, and this percentage could potentially be higher if you are what your potential audience might be interested in.

Only one Instagram account can be added to the free version.

Click and go to: crowdfireapp

This tool is well known to social media managers who work on platforms such as Instagram, Facebook or Twitter.

It also adds the possibility of programming publications, as well as the famous platforms such as Buffer or Hootsuite.

Among other features for the analysis on Instagram offers:

-Post-performance monitoring

-Competition

-Possibility of programming publications and a calendar that makes it easier to view the content to be published.

-For large teams, it has a notification tool to notify who should approve for later publication.

-Another interesting feature is a history of contacts with people with whom we have talked about. A very interesting aspect to have a better knowledge of who we talk to.

-It has a report of the audience of competitors for when we want to compare them with other brands in the industry.

Click and go to: Social sprout

Also for Instagram management and analysis, it differs from Social Sprout, among other things, in that in company profiles it allows you to schedule publications and videos on Instagramwith the direct and automatic publication, that is, without needing to expressly authorize once the time has come planned publication. With the free version programs up to 30 contents, you keep track of the comments and interactions generated by each publication and activate up to 30 hashtags searches to review content with these tags. With the payment plans, you will obtain performance metrics, impact, analysis of the publications, etc.

Click and go to: Hootsuite

While it doesn’t provide its Instagram analysis tool for free, Union Metrics offers you a free monthly analysis of your Instagram account. This analysis gives you information on which hashtags will increase your reach and deception, which publications resonate best with your followers and at what time your followers use the application.

Of course, keep in mind that the analyzes are for a maximum of 30 days (no more, gentlemen). But it’s not bad to get an idea of how your Instagram strategy is working.

Click and go to: Union Metrics

Pixlee is a user-generated content marketing platform (UGC) that was founded in 2012.

In addition to the set of content marketing tools (which are very cool, everything has to be said), it also offers a free Instagram analysis tool that helps you monitor your brand reputation, discover new influencers and identify the best content you can like your audience

Click and go to: Pixlee

While it is true that it is not the most visually appealing tool on the list, Socialbakers is not as bad as an analysis tool.

It offers you critical information for the analysis of your Instagram account, such as the most liked posts or the ones with the most comments, or which filters have worked best.

Thanks to Socialbakers you can see how your posts have worked for you during the last 90 days (not bad) and find out how to promote these posts efficiently (yes, we are talking about advertising on Instagram).

Oh, and it also lets you make an Instagram report, comparing your account with that of your competitors.

If you don’t use the right tools to analyze the performance of your Instagram account, you’ll never know what’s working better.

I recommend trying each of the above tools, but to save time actively start using only some of them. Over time, you will feel what you are missing, and then feel free to plug in new tools.